Gen Z and millennial shoppers are ditching handbags for fanny packs and tote backs.
The pandemic made remote working a norm and this popularized casual wear for various occasions.
According to new data from consumer behavior analysis firm Circana – which tracks the online and in-store purchases of 150,000 US consumers – Gen Z and millennial consumers aged between 18 and 34 are buying fewer handbags than older shoppers.
"Versatile, hands-free options, including backpacks and fanny packs, have proven to be very desirable," she added.
Fanny packs have had a comeback in recent years among younger generations because they're small enough to hold essential items when going clubbing or to a festival.
Persons:
Z, fanny, —, Gen Z, Millennials, Beth Goldstein, Circana
Organizations:
tote, Service